Disney’s 3 Million Dollar Internet Safety Campaign Around Club Penguin
Posted by jermaine10 on July 6, 2012 under Other Stuff
According to http://www.guardian.co.uk/ Club Penguin is planing to hold a 3 million dollar campaign on “Internet Safety”. Here is three paragraphs of what they had to say.
Merrifield’s keynote didn’t just focus on child safety. He talked about the lessons learned since Club Penguin’s launch in 2005, and challenged what he sees as five myths around how children play online.
First: the idea that digital has changed the fundamentals of play. Merrifield drew a direct link between what Club Penguin does, and the toy soldiers he played with as a child.
“We know that unstructured play is a very good thing for kids. They love to be social, they love to role-play, and they love surprises,” he said. “Unstructured play is not a new idea: it’s been around since the dawn of time. All we did was take this unstructured play and apply it to the digital space.”
If you would like to read the full article click here. This article does bring a smile to my face because it shows me the Club Penguin actually does care about our safety! I’m very proud of Disney for holding this campaign. Are you happy that Disney is holding this campagin just for our safety? Make sure to comment and let us know!