Here is a video of J. K. Rowling announcing the creation of Pottermore:

[youtube]http://www.youtube.com/watch?v=oYs1d3jAdG0[/youtube]

Here are a few facts about Pottermore, according to J. K. Rowling:

• It will be an “online reading experience like no other.”
• It will be the same story as Harry Potter, except with certain additions.
• The site will sell Harry Potter digital audio books and eBooks
• It will be open to everyone in October. Few users will be able to join earlier to beta test.